Though you are excited to get it out there you need to work out any problems as they come up. You put all this effort into building an app.
It is good to do your good diligence to make sure that this is the true source of your issue. If it is due to the algorithm, you will need to find a way to get your downloads back up. Make sure that you do not simply assume that it is the algorithm and continue as you were. Always keep an eye out for any official statements from Apple or Google to understand what might be going on. However, quickly adapting to the changes and maybe updating your keywords will help you mitigate the damage.Īsking fellow ASO specialists, checking various Slack workgroups or forums might help you understand the nature of the changes made. Most of the time the drops resulting from a shift in the ranking algorithm of Google Play Store or Apple App Store are out of your hands. This is the most obvious reason you could be experiencing a drop. We have compiled a list of the most common and dangerous reasons why you might wake up one day to see that you have suddenly lost %70 of your daily downloads.
There are various reasons why your app downloads are dropping. 7 Reasons Your App Downloads are Dropping
This is why we decided to put together a couple of reasons why you might be experiencing unexpected drops in downloads or rankings. If you notice your downloads going down, you may initially be quite confused. The best way to avoid these drops is by preventing them from happening in the first place. No matter the size of your app business, sudden drops in download numbers is an issue any app publisher can experience. Are your app downloads dropping? Maybe your app was going full speed ahead and suddenly you realized that your app downloads are dropping.
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